Richmond has over 600 contractors serving 230,000 homeowners in Virginia's capital. Homes averaging 45 years old and a location that catches hurricane remnants, nor'easters, and summer thunderstorms create reliable demand for roofing and exterior repairs. Smart lead generation gives contractors a real edge in this mid-sized market.
| Source | Cost | Shared? |
|---|---|---|
| Angi | $50-$200 per customer | Yes (3-5 contractors) |
| Google Ads | $50-$150/click | No, but expensive |
| Sold By Agents | $1,800/mo flat | No — exclusive |
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