Boise has over 600 contractors competing for 240,000 homeowners in one of the fastest-growing small metros in the West. Homes average 28 years old, and the rapid population growth means both new construction and renovation work fuel demand. With a smaller contractor pool, smart lead generation gives agencies a real competitive edge.
| Source | Cost | Shared? |
|---|---|---|
| Angi | $296-$350 per customer | Yes (3-5 contractors) |
| Google Ads | $50-$150/click | No, but expensive |
| Sold By Agents | $1,800/mo flat | No — exclusive |
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